In an increasingly digital world, how we present and promote products is evolving faster than ever. This is especially true in industries like automotive, where first impressions, design details, and customer engagement matter more than anything.

At STA, we are proud to present our latest virtual experience: a fully interactive, real-time 3D BMW showroom — built to demonstrate the power and potential of immersive technology in product marketing.

🌐 What Is a Virtual Showroom?

A virtual showroom is a digitally rendered environment that replicates or reimagines a physical display space. It allows users to explore products from any location, at any time, with rich interaction options. Think of it as a trade show booth, a flagship store, and a guided demo — all rolled into one, accessible through a screen.

🚀 Why Does This Matter?

Our demo highlights how businesses can:

  • Showcase complex products with stunning visual clarity
  • Customize features in real-time (like car color, interior, and parts)
  • Provide guided tours using digital humans (AI presenters)
  • Save on space, logistics, and traditional exhibition costs
  • Engage global audiences with immersive experiences

In the video below, you’ll see our virtual BMW showroom in action. With rotating platforms, changeable configurations, and realistic environments — this isn’t just a demo. It’s a glimpse into the future of sales, branding, and customer interaction.

💡 Built for Brands of All Sizes

You don’t need to be a global brand to take advantage of this technology. At STA, we design cost-effective virtual showrooms tailored to your needs — whether you’re in automotive, real estate, manufacturing, or retail.

📺 Watch the Video:

👉 [Embed or link to the video here]

Let this inspire your next product launch or brand campaign. Ready to reimagine how you connect with customers?

Why Use 3D Animation for Industrial Product Marketing?

✔ Explain Complex Features Visually Our animations reveal what static images or traditional videos can’t: internal structures, axis motion, control systems, tool paths, and much more.

✔ No Factory Required No need to ship heavy equipment or rent a production crew. Everything is done digitally, saving you time and money.

✔ Engage Your Audience Globally Professional 3D animation grabs attention on YouTube, trade shows, LinkedIn, and your website—perfect for international sales and remote presentations.

✔ Flexible, Reusable Assets Once created, your animation can be repurposed for marketing, training, product documentation, and investor pitches.

About the KTX 1250TC Project

This video demonstrates the technical highlights of the KTX 1250TC machine, including:

  • Full 5-axis machining capabilities
  • High-torque spindle and precision axes
  • Exploded views of internal components
  • CNC control interface animations
  • Tool-changing system and real-time simulations

Every scene is built with photo-realistic rendering, dynamic camera movement, and engineered accuracy.

Let STA Bring Your Product to Life

At STA, we deliver powerful 3D product animations with low cost and fast turnaround. Whether you’re a manufacturer, a robotics startup, or an industrial design firm, we’ll help you communicate your product’s value like never before.

📩 Contact us at smarttwinai.com to discuss your next 3D animation project.